It can be hard to know when to switch to a reputed and trusted Google Ads Agency Melbourne-wide. After all, you want to be loyal to the team that’s helped you achieve your business goals…but at some point, even the best relationships need a change. If you’re experiencing any of the following red flags, it might be time to start looking for a new Google Ads agency.
#7. GOOGLE ADS ARE NOT MEETING YOUR BUSINESS GOALS
A lot of businesses are turning to Google Ads as a marketing tool. The benefits of this advertising system include the fact that it can target specific groups of customers, reach audiences that might otherwise be inaccessible, and help reduce costs. However, if you’re not seeing the type of results you want with your Google ads campaign, it may be time to look for a new company. Here are some red flags to watch out for:
#6. GOOGLE ADS ARE NOT ON YOUR SIDE
Google Ads appears to be one of the more popular marketing platforms available. It allows companies to advertise their products and services on Google search and various other websites. The platform also offers banner ads, text ads, display ads, video ads, and mobile app advertising. If you are feeling overwhelmed with clutter in your marketing strategy, then a new ad agency may be just what your business needs. However, before you consider switching to a new Google Ads Agency Melbourne around, make sure that no red flags would make the switch not worth it for your company.
#5. GOOGLE ADS ARE NOT KEEPING UP WITH INDUSTRY TRENDS
Many major companies are now using Google Adwords to promote their products and services. However, if a company uses Google Ads to market their products, they must be careful that the ads are not pushing their consumers toward competitors. The following are signs that your company may need a new Google Ads agency:
#4. GOOGLE ADS IS TOO FOCUSED ON PPC
If you are using a Google Ads agency, they are likely that they only want one type of advertisement to be placed on your website or in your online store. Pay-per-click ads need to be placed on relevant websites, and buyers should not be the only people purchasing them. If they are selling anything else or if their clients are selling anything else, they would not be able to make any money.
#3. ARE YOU WORKING WITH THE WRONG TEAM?
One red flag to look out for is if the agency you’re working with is constantly making changes and not delivering a product that you can use. At this point, it might be time to try someone new. Another red flag could be if your marketing team doesn’t have a 360-degree focus on advertising. For example, an agency that focuses on offline strategies may not do as well online or vice versa.
#2. MISMANAGEMENT OF AD BUDGETS
Advertisers mustn’t overspend on an ad campaign to avoid unnecessary costs. It’s common practice for many businesses of any size to spend a certain portion of their advertising budget on marketing. Some companies may spend upwards of 75% on the ad budget, while others might need to spend only 5%. Those who spend too little often have less success and may not reach their target audience.
#1. NOT USING EXTENSIONS
Many people sign up for new Google Ads accounts without realizing that not all ad agencies offer extensions. Extensions allow you to place ads on any website of your choice by filling out one form. Extensions don’t cost anything, but they help you create more targeted ads based on the keywords you enter. Without extensions, you’ll be forced to run ads on a specific site and won’t be able to reach people who are searching for your product or service online.
If you’re seeing any red flags mentioned in this post, it’s probably time to consider finding a new Google Ads Management Melbourne Agency. Remember, it’s always best to start your search early, so you don’t experience any interruptions in your advertising. By knowing what to look for, you can make sure you find the perfect agency for your unique business needs.
