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How to Use Keywords for SEO Success?

Anyone who’s ever dabbled in SEO Sydney knows that keywords are important. But what many people don’t realize is that where you put those keywords is just as important as the keywords themselves. 

In this blog post, we’ll show you five places where you can use keywords to improve your SEO and increase your chances of ranking higher in search engine results pages (SERPs). 

  • Use Keywords In Headings

A lot of people Skim read articles, so it’s important to make sure your most important information is easy to find. One way to do that is by using keyword-rich headings. 

For example, if you’re writing an article about SEO Sydney best practices, you might use headings like “The Importance of Keywords,” “How to Research Keywords,” or “Where to Use Keywords.” Doing so makes it easy for readers (and search engines) to find the most important information in your article.

  • Put Keywords In The Meta Title Tag

The title tag is the HTML element that specifies the title of a web page. It’s what shows up in the tab at the top of your browser when you’re on a website, and it’s also what shows up as the clickable headline in a SERP. Because of that, it’s important to make sure your title tags are keyword rich. 

For example, let’s say you’re writing an article about social media marketing. A good title tag might be “The Complete Guide to Social Media Marketing” or “How to Use Social Media to Drive Traffic and Sales.” 

  • Put Keywords In The Summary

Most articles nowadays have what’s called a “summary” or “meta description” underneath the headline in a SERP. This is a brief description of what the article is about, and it’s another great opportunity to stuff a few keywords in there. 

Just make sure it reads well and sounds natural—stuffing too many keywords into your summary will hurt your click-through rate more than it will help. 

  • Use Keywords In The Article Title

Perhaps the most obvious place to use keywords is in the actual title of your article. After all, if you want people (and search engines) to know what your article is about, you need to be clear about it from the get-go. 

For example, a good title for this blog post might have been “Where Should You Use Keywords for Maximum SEO Effectiveness?” 

  • Use Keywords In The Introduction Paragraph

Last but not least, don’t forget to work those keywords into your introduction paragraph as well! This is especially important if your article ranks highly in SERPs—if someone sees your article pop up on the first page of Google, they’re going to want to know right away if it’s relevant to what they’re looking for. 

So make sure your introduction paragraph gives them a good idea of what they can expect from reading your article. 


As you can see, there are a lot of different places where you can use keywords to improve your SEO Sydney. Just remember to focus on quality over quantity—stuffing too many keywords into your content will not only turn off readers, but could also get you penalized by Google. 

So take it easy with the keywords, and make sure they flow naturally within your content. If you do that, you’ll be well on your way to SEO success!